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What are Dynamic Strategy Maps?

Graphical, qualitative, and quantitative depictions of organizations in the market.

Why Map?

Innovative strategies originate in the deep market, outside one’s own narrowly defined industry – Drucker, Kim and many others

A dynamic strategy map provides an essential starting point for strategy making in an increasingly variable and interdependent market. While the exercise of systematically mapping each key dimension of your constellation may seem tedious or redundant, it is only when you see everything in one place that you are prepared to begin making the quick, informed strategic decisions that success demands. With the total picture in view, executives and owners can begin to simulate scenarios illustrating the rippling effects associated with their decision-making and to probe risk and opportunity around key strategic initiatives before making major, often irreversible, decisions. With a total view you can begin to innovate through creative deconstruction and re-assembly of your business model based on core competencies and key market factors like demand. You can set a vision map as a target and strategically manage your organization towards its attainment. Or, if you prefer a more conservative approach, you can work within your current business model to more effectively increase revenue or cut costs.